PRIVACY POLICY

Last Updated: February 2025

This Privacy Policy applies to ausalliance.com and ausalliance.com.au (collectively referred to as “the Website”) and is operated by Aus Alliance, trading as The Promo Co (“we”, “us”, or “our”).

We are committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

By accessing or using our Website, programs, services, or submitting your personal information to us, you agree to the terms of this Privacy Policy.


📍 1. What Personal Information We Collect

We may collect the following types of personal information:

Personal & Contact Information

Name

Email address

Phone number

Optional or Additional Information (if provided by you):

State or location (for call scheduling and support)

Information you submit through forms, surveys or support requests

Payment Information

Payment details are processed securely through third-party payment providers such as Stripe.

We do not store or have access to your full credit card details.

Website & Usage Information
We may collect information about how you use our Website, such as:

IP address

Browsing behaviour on our Website

Device information

Cookies and tracking data

This helps us improve user experience and our services.


🔒 2. How We Collect Personal Information

We collect personal information in a variety of ways, including when you:

Visit or interact with our Website

Register your interest, opt-in, or submit any form

Purchase a product, service, or program

Communicate with us via email, phone, SMS, or social media

Participate in surveys, promotions, or training sessions

We only collect information that is reasonably necessary for our business activities and to deliver our services to you.


🎯 3. Why We Collect Your Information & How We Use It

We collect personal information for purposes including:

To deliver our programs, courses, and services to you

To provide support, coaching, or DFY services

To process payments and manage your account

To communicate with you (email, SMS, or phone)

To improve our Website, user experience, and service quality

For marketing and promotional purposes (you can opt out at any time)

We only use your personal information for the purposes for which it was collected, unless permitted by law.

🔐 4. How We Store & Protect Your Information

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

Your information may be stored in:

Our CRM and membership systems (e.g., GoHighLevel/Go Modern)

Our email and communication platforms

Secure cloud storage (e.g., Google Workspace)

Our payment and accounting tools (e.g., Stripe, Xero)

We only retain personal information for as long as necessary to provide services to you, or as required by law.


🔗 5. Disclosure of Personal Information to Third Parties

We may share your personal information with trusted third parties that assist in operating our business, such as:

CRM and email marketing platforms

Payment processors (e.g., Stripe)

Accounting and administration platforms

Website hosting and analytics providers

Marketing and advertising platforms (e.g., Meta, Google)

These third parties are only given the information necessary for them to perform their services to us and are required to handle your information securely.

We do not sell or trade your personal information.


🌏 6. International Data Transfers

Some of the third-party service providers we use may store data overseas (including the US or EU).
By providing us with your personal information, you acknowledge that your information may be processed outside Australia.

We take reasonable steps to ensure that any overseas providers comply with Australian privacy standards.


🍪 7. Cookies & Online Tracking

Our Website may use cookies, pixels, and tracking technologies to:

Improve your browsing experience

Analyse Website traffic and usage

Deliver relevant advertising or retargeting

You can disable cookies through your browser settings, but some Website features may not function correctly if disabled.


PRIVACY POLICY (PART 3/3)

📧 8. Marketing & Communication

By submitting your contact details, you consent to receiving marketing communications from us via email, SMS, or phone.

You can opt out at any time by clicking “unsubscribe” in emails or replying “STOP” to SMS messages.


🧍‍♂️ 9. Access, Updates & Your Rights

You may request to access or correct the personal information we hold about you at any time.

Requests can be made by emailing us at:
[email protected]

If you believe your privacy has been breached, please contact us so we can investigate.


🚸 10. Children’s Privacy

Our Website, programs, and services are not intended for individuals under 18 years of age.
We do not knowingly collect personal information from children.


📆 11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
The updated version will be posted on this page with a revised “Last Updated” date.

Continued use of our Website or services after changes are posted indicates your acceptance of the updated policy.


🏢 12. Contact Us

If you have questions about this Privacy Policy or how we manage personal information, contact us at:

Aus Alliance, trading as The Promo Co
Email: [email protected]
Location: Queensland, Australia